1. Life "Be happy while you're living, for you're a long time dead." - Scottish Proverb Everyone says, "How the time flies." The days go by and they are years, and the years finally become our whole life. Each daily portion can be wasted, or it can be a pleasure, before it is gone forever. If a bedtime review of the day concludes that we were too stressed, too busy, didn't accomplish anything, didn't have any fun, then it has been another lost piece of precious life. Perhaps we are putting off our enjoyment until we have more time, or money, or some other improved condition. The trouble with that is that it might never happen, or it may be too long in coming. It's so important to accept this time, this very minute, as something of tremendous value that will very soon be gone forever. There are many ways to ensure that we make the best of our time here on earth. In our daily routine let's include time to enjoy others and thu...
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Watch your diet. Get enough sleep. Do not resort to lots of caffeine and sugar to give you a boost. Research shows that the boost is usually followed by a major let down in energy. It is better to get up for a short walk, get some protein and do some stretches. Also, it is interesting how bleak the world looks to people who do not eat right or do not get enough sleep. A little bit of the right kinds of food and more sleep can make the world seem a lot better.
EMBA-SEM I Question And Answers Marketing Management Q. 4. Explain the procedure in Marketing Planning. Ans. : Market-oriented strategic planning is the managerial process of developing and maintaining a feasible balance between the organization’s objectives, skills, and resources and its changing market opportunities. Strategic planning aims at shaping the company’s business and products to yield target profit and growth. The Marketing Manager plays a vital role in strategic planning process. He defines the business mission, analyses the environmental, competitive, and business situation, and finally develops objectives, goals and strategies. The planning procedures that happen at various levels are as below: Corporate strategic planning: These are plans made by the corporate head quarters to guide the entire enterprise. Division planning : It covers the making of decisions on the amount of resources to be allocated to each division. Business unit s...
EMBA-SEM I Question And Answers Marketing Management Q.3 Explain the importance of consumer behavior for marketers. Ans. : CONSUMER BEHAVIOUR AND MARKETING The consumer is continually exposed to new experiences and different influences and as the circumstances change, new needs and wants are invoked in the customers. It is the essence of marketing centres to identify and satisfy these needs and wants. They also need to recognize what influences these needs and how consumers go about satisfying them. Consumer behaviour can be formally defined as the acts of individuals directly involved in obtaining and using economic goods and services, including the decision processes that precede and determine these acts. The consumer behaviour is very complex and for the marketing to be successful, it is not sufficient just to recognize what customers require. It is equally important to recognize why it is required. Some of the questions that relate to consumer buyer behaviour are...
EMBA-SEM I Question And Answers Marketing Management Q.1 Explain pricing policy. Ans. : Pricing policy Product cost, demand for the product and competition are the three major factors affecting pricing decision. When data about these factors are collected, before fixing up the product price by adopting an appropriate pricing method, the existing pricing policy must be reviewed and updated taking into consideration, the changed business environment, if any. The existing pricing policy is to be periodically reviewed and updated in relation to other policies like selling methods, advertising policy and production policy and programme. For example, it may be necessary to reduce the product price to enable fuller utilization of plant capacity, more quickly. One of the reasons for not utilizing the installed capacity fully may be the existing imbalance in the installed production facilities. Such an imbalance may be due to the reason that the capacity of different equipment of ...